With over 30 months invested in product development, design, testing and input from some of the top riders and mechanics in the world of off road motorcycling including MX legend Bob Hannah, Chadd Cole, Cameron Cole, Brady Sheren, Arnold Taylor and Brad McLean are proud to introduce the Matrix Concepts line for 2010. The design team wanted to introduce a new approach to some old school products and developed a four part design criteria; 1) Make the products from high strength ABS plastic that was lightweight and very strong, 2) Offer new innovative features that improved the product over the competition, 3) Give the rider the ability to personalize the products with their name/number giving them the "factory look", 4) Offer a great retail value. Phase 1 for 2010 is focused on off road stands, loading ramps, tie-downs, utility cans and unique line of work mats.